Not many people have interviewed both President Barack Obama and Kim Kardashian. But most people aren’t Kara Swisher, executive editor of Re/code, the huge website covering all things tech.
A profile article called Swisher “Silicon Valley’s most feared and well-liked journalist,” with 1.2 million Twitter followers.
Swisher enrolled at Georgetown University in fall 1980, hoping to work for the CIA. She hadn’t even written for her high school newspaper in Princeton, New Jersey, instead only serving as an editor for the yearbook.
Yet she started writing for the Georgetown Hoya, winning a journalism award her freshman year which was usually intended for seniors.
The very first tech journalism piece Swisher ever wrote was on October 3, 1980 about pay phones — and featured a typo in the opening sentence. (Kids, pay phones were devices on street corners where you had to put money in to call someone.)
Here’s Swisher’s exclusive intro, followed by the actual 1980 article:
Here is what I recall: Absolutely nothing about writing this piece. I have written so many articles over the years, I am afraid that it is impossible to recall any of these. In fact, it speaks to the change in journalism — it is such a fast-paced media world now that we are subject to a news cycle that is both immediate and incomprehensible at times. As you might imagine, this is both good and bad.
Phone Co. Cracks Down on Cheaters
by Kara Swisher
HOYA Staff Writer
[Georgetown Hoya: October 3, 1980]
The Chesapeake and Potomac Telephone Compnay [sic], the utility that services all public and private phones on the Georgetown campus, says it will attempt to “crack down” on fraudulent calls from campus areas, particularly zeroing in on the fraudulent use of public pay phones.
Allen R. Coale, security manager at C&P, says, “College campuses hold the dubious distinction of ranking as the most identifiable source of toll fraud in metropolitan Washington.”
Over the past six months, toll frauds have increased one-hundred and two percent, and the projected bill for 1980 is $115,000. Faced with these costs, C&P will be using newer and more sophisticated means of catching offenders. Coale explained, “Given C&P’s responsibility to our customers who pay for phone service, we have no choice but to go after persons deliberately giving false or unauthorized billing information to an operator. Toll fraud is like shoplifting, and if we let it get too high, we must keep it within limits. Some people think of the phone company like the government, but we are out to make money, and if us someone is stealing from us we must take whatever measures necessary to stop them.”
The means with which C&P will attempt to thwart the frauds are varied. According to Coale, the local phone affiliate is as advanced electronically as any section of the nationwide Bell System. Ultra-sophisticated equipment in conjunction with the operator will alert the phone company to “suspicious calls,” and the culprit will now be dealing with machines rather than just human beings. New procedures in verification on credit card calls and third party billing will be utilized with operators and computers checking pay phone calls more often, rather than the “on the spot” methods being used right now. The phone company will also be arresting and subjecting the offender to civil and criminal penalties.
C&P maintains that telephone frauders leave clear trails, such as the number called. The company claimed that it will even go as far as coming right to the phone to catch the offender in the act. A number of students from surrounding universities have been apprehended in this manner.
The Bell System’s attitude towards this situation is reflected in Coale’s comments. “Unfortunately,” Coale said, “we can no longer afford the luxury of letting college students off with just a warning. If the matter continues even after these methods, we have no other choice but to discontinue use of the pay phones. We have done this on other college campuses for three to four weeks, and have found that students understand the real advantage of a pay phone system.
“Those phones represent a partnership between the college and the phone company. We rent the pay phone space from you at the university. If the phone is being used for fraud, there’s not much point in the phone being there. You lose out as well as we do.”
Sums up Coale, “We’ve tried the soft touch, because the students are in a delicate situation, both academically and career wise. But because of these abuses, we can no longer do this. Arrests will be made. We are giving fair warning. The risk is now yours.”
Thanks to Georgetown University Archivist Lynn Conway for locating this article deep in the archives.
Follow Swisher on Twitter @KaraSwisher where she has 1.2 million followers and counting. Visit her Re/code author page here where you can read all her articles and listen to episodes of her podcast Recode Decode.